ColorWear
The project in this elective focused on encouraging young adults to reuse clothing. Using behavioral change theories, the concept combined physical clothing tags with a digital app to support awareness, self-monitoring, social support and intrinsic motivation. This helped me understand behavior change requires more than just persuasion. Instead it needs context, motivation and logical interaction.
Clothing tags as part of ColorWear
Impression of use of ColorWear tags
ColorWear tags attached to clothingitems
Application as part of ColorWear
Reflection Booklet as part of ColorWear, used in the evaluation phase
Stakeholder map created in the ideation phase
Storyboard of use of ColorWear
User journey map of ColorWear
